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Ford History

Our Ford case study expert has documented the fascinating Journey of the automotive giant for online assignment help. A brief detail of this study is provided below for your reference:

Timeline Event
1896 Henry Ford built the first vehicle, powered with 4 hp engines, that used 4 bicycle wheels and a tiller instead of steering wheel; Two forward gears with no reverse
1901 26 hp sweepstakes defeated the best race car driver of that era
1903 Incorporation of the motor company with 12 investors and 1000 shares
1904 Set up of first International plant at Walkerville, Ontario; created to sell vehicles all across the then British Empire
1907 Introduction of the design for the logo by Childe Harold Wills
1908 Launch of Model T; one of the bestselling vehicle of all time
1908 Opening of first overseas sales branch in Paris
1913 Innovation and integration of the assembly line created a revolution in the world of manufacturing
1914 Announcement of the famous 5$ day
1917 Construction of the World’s largest Integrated factory- The River Rouge Complex
1917 Production of first ever truck
1918 Manufacturing of Anti-submarine patrol boats
1922 Acquisition Of Lincoln Motor from Henry Leland
1925 Beginning of the production of Tin Goose; a tri motor airplane
1932 Introduction of the flathead V8 engine
1936 Designing of Lincoln Zephyr line
1938 Launch of the brand Mercury in the medium price range segment
1941 Jeep production for use in US military
1942 Halting of auto production to produce military equipment
1948 Introduction of F-series trucks
1954 Launch of the high performance, classic car, the Thunderbird
1956 Starts the journey of a publicly traded company
1959 Setup of Ford Motor Credit LLC
1964 Beginning of sales of Ford Mustang
1965 Unveiling of the control centre by Ford-Philco engineers for moon mission
1966 GT40 Mk IIs break the 6 yr winning record of Ferrari
1970 Addition of features like Shoulder belts, Self-adjusting and retracting front outboard lap
1976 European division introduces Ford Fiesta
1981 Sales start for 5th generation Escort world car
1985 Launch of Taurus changes scenario for automotive design
1990 Launch of Explorer in the domestic SUV market
1993 Introduction of the sedan, Mondeo in European market
1996 Start of the production of Ford Ranger Electric Vehicle
1998 Introduction of Lincoln navigator in the luxury SUV segment
2003 Celebration of 100th anniversary
2004 Launch of GT as the premier sports car
2007 Partnership with Microsoft to offer SYNC in vehicles
2009 Offers turbocharged Ecoboost engines
2014 Launch of the 13th generation,2015 F-150
2014 Celebration of 50th anniversary of Ford Mustang
2016 Setup of Ford Smart Mobility, LLC to provide better and smarter connectivity solutions
2016 Celebration of 50th anniversary of victory at Le Mans
2018 Acquisition of corktown campus for redeveloping it into a high-tech talent destination

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✍ Ford Objective

The academic service provider at onlineassignmentwriters.com has accurately pinpointed to the fact that Ford, since its inception, always had the ambition of becoming a global leader in the automobile sector. The automobile giant has announced its purpose officially, of becoming the World’s most trusted company.

The Sole purpose is ‘to drive human progress through freedom of movement’; to provide better and smarter mobility solutions which can enhance the living standards of people across the world.

The Ford President and CEO Jim Hackett believes that we need to rethink our design strategies for transportation systems since new technologies are revolutionizing vehicle features that are constantly changing people’s way of using these vehicles.

As per William Clay Ford Jr, Executive Chairman, the only objective for the company should be to make others life better. He believes this one single mantra took the company to great heights in the past and that’s the only way to scale even greater heights in the future.

✍ Ford Operations

Our online assignment expert observes that Ford reports its business in three operating segments – Automotive, Mobility and Ford Credit. These are the primary businesses that are shown in consolidated financial statements.

The automotive segment deals in sales and distribution of Ford and Lincoln vehicles, service parts and accessories across the world. This is the core segment of Ford, which other than Sales also includes cost of manufacturing, design and development, servicing of vehicle parts and accessories. Electrification of vehicles is also included in this segment. This segment operates in the following business regions: North America, South America, Asia-Pacific (incl. China), Europe, Middle-East & Africa.

The mobility division deals with smart mobility solutions and autonomous vehicles. Ford credit division includes the vehicle–related financing business and other leasing activities.

✍ Ford Recent Acquisitions

Our case study help service writersis mentioning some of the recent acquisitions done by Ford which can give you some insights about the current operational capabilities of the automotive giant.

Date of acquisition Company Description
Aug, 2016 SAIPS Deals with algorithmic solutions in Machine Learning
Sep, 2016 Chariot Ride sharing application for booking commuter shuttle
Feb, 2017 Argo AI,LLC Design and develop virtual driver systems
Jan, 2018 TransLoc, Inc. A web based platform to provide real time solutions to riders
Jul, 2019 Journey Holding Corporation Development of Intelligent transportation system for commercial sectors
Jul, 2019 Quantum Signal, LLC Development of mobile robotic vehicle simulation software

✍ Ford Recent Investments

Our Ford case study writer brings to you information on some recent investments of Ford in tech companies that can help the company enhance its future model capabilities. The list is provided below:

Date of Acquisition Company Description Invested Amount
Mar 18, 2018 Desktop Metal Developer of three dimensional printers for automotive sectors 65M$
Apr 10, 2019 Solid Power Designer of solid state rechargeable batteries for EVs -
Apr 24, 2019 RIVIAN Manufacturer of electric trucks and SUVs 500M$
Oct 28, 2019 CelLink Manufacturer of flexible circuits, battery pack interconnects 22.5M$
Apr 01, 2020 PhantomAI Designer of advanced driving systems 22M$

✍ Ford Financials

For your online assignment help on the Ford Case study, the academic writer has prepared a summarized financial report. This report includes key financial information for the year ended (2018) or at December 31, which is provided below:

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✍ Ford Product Overview

We, onlineassignmentwriter.com Ford Case study help expert has targeted three important markets of USA, UK and Australia to inform you about some of the products that are functional in these important markets. Starting price is tagged with each model on the basis of their sales value at the target destination.

✍ Ford Products (US Market)

Assignment expert from US is giving you information about the models available in the US market. Models in each segment with its price rate are provided below:

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✍ Ford Products (UK Market)

An account of the Models of Ford in each segment from our UK assignment writers will help you in doing accurate product assessment of the UK market. The table for products is given below:

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✍ Ford Products (Australia)

Information on various models of Ford from our Australian Assignment writer for the Australian market is provided below. For Australian markets, we have used Fuel economy as a parameter instead of price rate.

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Ford Market Analysis

Our online assignment help expert has observed that Ford’s profitability depends on factors which include:

  • • Volume of Wholesale unit
  • • Profit margin, which includes other factors like cost of components and raw materials, cost of customer warranty claims, cost for safety, emissions and fuel technology

Our Ford Case study help expert also observed that the automotive companies to maintain the market share focus on giving various discounts and price incentives. Manufacturers like Ford have focussed on other marketing aspects also, to maintain their market share and production levels. Some of the aspects on which Ford focuses are as follows:

  • • Competitive position
  • • Seasonality
  • • Backlog orders
  • • Raw Material
  • • Intellectual Property
  • • Warranty Coverage

Below our academic writer has provided you with the data on Retail sales, Industry volume and market share of Ford for the last two years. This data is for key markets within each region.

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  • • EU21 includes UK, Germany, France, Italy, Spain, Austria, Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Netherlands, Norway, Portugal, Romania, Russia and Switzerland
  • • China and Asia Pacific market share includes Ford brand and JMC brand Vehicles
  • • Retail sales and industrial volume, both are in terms of million units

Ford Global Competitors

As we all know that Ford motor is an automotive giant that manufacture and distributes vehicles, parts and accessories, but it is not without a rival. Actually, automobile industry is one such sector where no single organisation is dominant. Our case study writing service provider at onlineassignmentwriter.com has listed some of the major competitors of Ford for your online ford case study help, which are mentioned below:

  • Suzuki
  • Chevrolet
  • American Axle and Manufacturing
  • Hyundai Motor
  • Volkswagen
  • Ferrari
  • Fiat Chrysler Automobiles
  • Toyota
  • Tesla
  • General Motors
  • Honda

Our Ford case study writing maker has compiled data from authentic reports and tabulated it to help you analyse, understand the current status of Ford in global market with respect to its competitors. The table for your Ford case study assignment is provided below:

Company Leader Revenue(FY 2019) Employees Market cap
Ford Jim Hackett 155.9bn$ 199,000 28.80bn$
General Motors Mary T. Barra 137.2bn$ 173,000 42.73bn$
Honda Takahiro Hachigo 138.5bn$ 219,722 5.50T
Tesla Elon R. Musk 24.6bn$ 12,300 7,094JPY
Toyota Akio Toyoda 277.6bn$ 12,300 7,094JPY
Fiat Chrysler(FCA) Michael Manley 121.169bn$ 198,545 13.91bn$
Ferrari Louis C. Camilleri 4.32bn$ 4,285 29.86bn$
Volkswagen Herbert Diess 282.9bn$ 670,011 74.68bn$
Hyundai Won Hee Lee 88.9bn$ 280,828 28.06T
Daimler Ola Kallenius 193.4bn$ 298,655 41.51bn$

Ford Global Sales

Ford assignment expert at onlineassignmentwriter.com prepared a table on several vehicles sold in major markets after studying authentic market-related reports. Based on this table you can understand the market trends for Ford, its performance, and demand in a particular region. In this table we will deal with wholesale units in a key market within a specific region. Here the wholesale unit volume includes sales of medium and heavy trucks.

Key market Wholesale Unit(in thousands)
2018 2019
North America 2,967 2,920
United States 2,566 2,540
Canada 308 295
Mexico 82 69
South America 373 365
Brazil 215 235
Argentina 115 86
EU 1,429 1,439
United Kingdom 418 387
Germany 277 313
Russia 54 51
Turkey 116 65
Europe 1,582 1,533
Middle East & Africa 119 109
China 1,215 731
Australia 78 65
India 88 98
ASEAN 122 117
Asia Pacific 1,566 1,055
Total Company 6,607 5,982

Ford SWOT Analysis

You can consider FordSWOT Analysis as an internal assessment of an organization which can help to strategise for future challenges. SWOT studies four aspects –Strengths, weaknesses, Opportunities, Threats. Before strategising one should properly assess the strengths and weaknesses that can affect the prospects of growth. While doing this analysis, you should ask question to yourself on each of these factors specifically from every possible angle that can help you in developing a market perspective. Our Ford case study help service provider expert has assessed all these 4 factors for three different markets after comprehensive studies from authentic sources. This analysis will focus on those areas that can hamper growth prospects of Fordand give edge to its rivals in the US and UK market.

Ford US SWOT Analysis

The US case study help service provider has prepared swot analysis for your online ford case study help to give you a perspective on how to think on theseinternal factors that may or may not be advantageous to Ford over its rivals.

  • Trust among consumers over the brand value
  • Vibrant R&D infrastructure
  • Integrated supply chain for sourcing of raw materials
  • Governance structure
  • Highly skilled trained workers
  • Misappropriate handling of customer complaints
  • Consumer grievances due to technical glitches
  • Better price incentives from rivals
  • Conflict with Government agencies over regulatory issues
  • Penetrating markets with high growth potential
  • Rise of income in emerging markets
  • Massive potential in the plug-in hybrid segment
  • Impact of Artificial Intelligence and Machine learning
  • Entry of high-tech players into the automotive segment
  • Tussle with regulatory agencies
  • Severe technical glitches tarnishing brand image
  • Safety related defects
  • Mass consumer protection action

Ford UK SWOT Analysis

A brief analysis on four factors done by our UK Assignment Writer for Ford Case Study Help is mentioned below. This will help you in assessing the overall situation of the Ford in UK market.

  • Strong traditional customer base
  • Smart investments to enhance future capabilities
  • Focus on technological advancements
  • Quality R&D support in manufacturing activities
  • Fall in revenue due to fluctuations in prices
  • Performance in emerging markets
  • Allegations of Scandal
  • The issue of no-deal Brexit
  • Lack of confidence in the higher echelons of the group over Brexit
  • Growth potential in the renewable segment
  • Demand for driver assisted technologies
  • Initiatives from Government to create infrastructure for electric vehicles
  • High end customers seeking newer technological features
  • Transmission related issue
  • Conflict with workers union due to closure of factory
  • Brexit’s effect on profitability
  • Catastrophic impact of No-deal Brexit
  • Lowering of brand value due to allegations of faulty cars

Ford Australia SWOT Analysis

Ford SWOT analysis helps one understand a company’s preparedness of an upcoming challenge in a particular market. In this case our Australia assignment expert tries to objectively assess the issues Ford faces that can ultimately hamper its overall growth in the Australian market. The study for Ford Case Study Help is provided below:

  • Prompt action in line with the Paris Climate Accord
  • Strong R&D network
  • Acquisitions according to future requirements
  • Shifting of priorities to meet the SDG’s
  • Hi tech innovation with superior quality
  • Complaints from consumers
  • Tussle with ACCC for consumer redress scheme
  • Selling of faulty products
  • Major technical faults
  • Unresponsive to grievances
  • Demand for hybrid cars
  • Push for electrification
  • Greater focus on renewable
  • New innovation for lowering carbon levels
  • Excitement among consumers
  • Launch of hi- tech products from competitors in segments with high potential
  • Cost effective Hi- tech innovation by rivals
  • Legal conflict with regulatory entities
  • Increasing public grievance due to faulty products

Ford PESTLE Analysis

We are having a dedicated and focused team of ford PESTLE analysis from academic writers at onlineassignmentwriter.com available to you 24*7 to help you out in your assignment and case study. Our qualified team of expert academic writers on the Ford case study is providing you with PESTLE Analysis on Ford that will give you insights into the macroeconomic market factors affecting the company’s growth in revenue and sales. These external factors have a direct impact on the sustainability of the products and services offered by Ford.

Ford PESTLE Analysis UK

Our Ford Case study writer at onlineassignmentwriter.com is providing you with PESTLE Analysis of Ford in the UK market by using 6 main factors to explain the macroeconomic environment. These factors usually impact the sales and revenue of a product or service.

  • Impact of Controversial Brexit
  • Possible Trade deal between the UK and the US
  • Unions considering Bridgend closure, ’an act of betrayal’
  • Controversial closure of the Bridgend factory
  • Running down of operations in Car manufacturing factory
  • Co-ordination between Workers’ union and the Welsh Government
  • Reconsidering presence in UK in case of a no-deal Brexit
  • Catastrophic effect of No-deal Brexit
  • Thousands of Job cut in Europe and across UK
  • Estimated Cost of 800mn$ for no-deal Brexit
  • Closure of Bridgend plant resulting in loss of 1,700 jobs
  • Steep fall in value of pound leading to decrease in profits
  • Falling demand of manufactured engines
  • Falling demand of manufactured engines
  • ‘Hammer Blow’ for community in Bridgend
  • Worker’s financial woes
  • Effected livelihoods in the supply chain
  • Changing customer demand
  • Responsible sourcing of raw materials
  • Facilitate freedom of movement
  • Absence of additional engine models
  • Issues with bad-dual clutch transmission known as DPS6
  • Technical Regulation for Passenger CO2 emissions from UN
  • Adoption of stringent requirements for vehicle safety standards
  • Stellar and nimble infotainment system
  • Standard Wi-Fi hot spot
  • Quality manoeuvrability in close quarters
  • Standard Driver assistance features
  • Commitment to address climate change by delivering on CO2 reduction
  • Achievement in reduction of CO2 manufacturing goals
  • Completion of first formal human rights assessment
  • Working in line with Paris Climate Accord
  • Investment of 11 billion dollars to put hybrid and fully electric vehicle
  • Completion of first formal human rights assessment
  • UN guiding principles reporting framework

Ford PESTLE Analysis USA

The Ford case study expert studied the macroeconomic external market factors in the US which can impact the growth of the company in that particular market. A detailed analysis with a brief explanation of all the factors is mentioned below:

  • Pressure from environmental groups on the issue of emission
  • Numerous job cuts in the auto sector
  • Conflict unions over wages issue
  • Relationship between management and labour
  • Address of Gender pay gap
  • Gender diversity initiatives
  • Bilateral relations and trade agreements
  • Unstable geopolitical environment
  • The unethical conducts
  • Heavy reliance on Sales of trucks
  • The inherently cyclical auto industry
  • Increase in revenue but an overall decline in market share
  • Shifting of priorities from sedan to trucks and SUVs
  • Implementation of a massive restructuring initiative
  • Battle with trade unions over wager
  • Domestic sourcing of vehicle parts
  • Contribution of the Michigan Assembly Plant
  • A donation of more than 2 billion dollars to civic organisations
  • 67.7 million dollars Ford Fund for charitable work
  • Encouraging safer mobility options
  • Supporting legal communities in the aftermath of natural disasters
  • Initiatives to empower youth through education
  • Leadership development program to meet the needs of workplace
  • Training of manufacturing technicians in electrified vehicle diagnostics
  • Introducing vehicles that use lower carbon fuels
  • Integrated Hydrogen fuel cell Technology
  • Availability of electric power steering
  • Development of technologies for smart mobility options
  • Advancement in vehicle technologies to improve fuel economy
  • Vibration in Steering column
  • Issues related to suspension
  • Power Loss resulting in starting issues
  • Reprocessing of parts at the dealership level
  • Recycle and reuse of tyres
  • Reduction in energy use across all its operations
  • Reduction in Water consumption
  • Stabilizing atmospheric CO2 levels
  • Achievement of Zero air emissions from manufacturing facilities
  • Use of 100 percent renewable energy for all manufacturing plants
  • Keep check in the rise in global temperatures

Ford PESTLE Analysis Australia

Our assignment writer is providing you with PESTLE Analysis help for Ford in the Australian market that will give you a broader understanding of Audi’s performance and sustainability.

  • Push from trade unions for labour subsidies
  • Accusations from various corporations and trade unions
  • The crisis among working-class due to shutdown
  • Crisis in the Australian car industry due to existing Political scenario
  • Govt’s refusal to provide stimulus to the country’s automakers
  • Global political scenario
  • Trade disputes between countries affecting supply chain
  • Domestic politics impacting the performance of the car industry
  • The strategic role of the automotive industry in the Australian economy
  • Automobile Industry’s role in the National System of Innovation
  • Appreciation of Australian Dollar against key currencies
  • Deterioration in the competitiveness of local vehicle manufacturers
  • Productivity as an area of concern for the automotive industry
  • Impact of fuel prices in the profitability of manufacturing operators
  • Continuous change in approaches to supply chain management globally
  • Impact of restructuring and commercial requirements
  • The entry of new brands across the range of market segments
  • Creating a need-based human resource structure
  • Attractive social and working environment
  • Fundamental agreement on employment guarantee
  • Encourage employee volunteering
  • Programs that promote safe driving
  • Enrichment and strengthening of communities
  • Leadership programme to provide skill building opportunities
  • Creating possibilities for knowledge transfer
  • Empowerment of students through Ford Driving Dreams
  • Technical advancement to reduce carbon foot print
  • Development and introduction of low carbon fuels for lesser emission
  • Introduction of plug-in hybrid electric vehicles
  • Expansion of charging infrastructure
  • Intelligent energy management technologies
  • Additional improvement in aerodynamics
  • Improvements in diesel fuel properties
  • Creation of grid infrastructure for low CO2 future
  • Reduction in use of metals and plastics
  • Use of renewable and recycled materials
  • Replacement of petroleum based plastics with bio based materials
  • Partnering with corporate to find applications for captured CO2
  • Cellulose based hybrid material
  • Foams, plastics and composites from agricultural-by-products
  • Follow up on the Paris Climate Accord
  • Impetus on Sustainable Developmental Goals
  • Nurturing local community

Conclusion

The Ford case study helper is able to cover the important aspects on the basis of which you can have a better understanding and clarity on the overall performance of Ford. According to our online assignment expert there are some areas of concern that need immediate rectification. But, apart from that the innovations in the technological front and some important initiatives keeping in mind the sustainable development goals can do wonders for the automotive giant. In the highly competitive automotive sector continuous innovation is extremely important and so, the R&D infrastructure will act as a booster for restructuring Company objectives. The academic service provider is suggestive of the fact that if, Ford can resist the current global market volatility and at the same time work progressively for a sustainable future, it is inevitable that Ford will become a much bigger player in the global auto market.

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