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Ford History
Our Ford case study expert has documented the fascinating Journey of the automotive giant for online assignment help. A brief detail of this study is provided below for your reference:
Timeline
Event
1896
Henry Ford built the first vehicle, powered with 4 hp engines, that used 4 bicycle wheels and a tiller instead of steering wheel; Two forward gears with no reverse
1901
26 hp sweepstakes defeated the best race car driver of that era
1903
Incorporation of the motor company with 12 investors and 1000 shares
1904
Set up of first International plant at Walkerville, Ontario; created to sell vehicles all across the then British Empire
1907
Introduction of the design for the logo by Childe Harold Wills
1908
Launch of Model T; one of the bestselling vehicle of all time
1908
Opening of first overseas sales branch in Paris
1913
Innovation and integration of the assembly line created a revolution in the world of manufacturing
1914
Announcement of the famous 5$ day
1917
Construction of the World’s largest Integrated factory- The River Rouge Complex
1917
Production of first ever truck
1918
Manufacturing of Anti-submarine patrol boats
1922
Acquisition Of Lincoln Motor from Henry Leland
1925
Beginning of the production of Tin Goose; a tri motor airplane
1932
Introduction of the flathead V8 engine
1936
Designing of Lincoln Zephyr line
1938
Launch of the brand Mercury in the medium price range segment
1941
Jeep production for use in US military
1942
Halting of auto production to produce military equipment
1948
Introduction of F-series trucks
1954
Launch of the high performance, classic car, the Thunderbird
1956
Starts the journey of a publicly traded company
1959
Setup of Ford Motor Credit LLC
1964
Beginning of sales of Ford Mustang
1965
Unveiling of the control centre by Ford-Philco engineers for moon mission
1966
GT40 Mk IIs break the 6 yr winning record of Ferrari
1970
Addition of features like Shoulder belts, Self-adjusting and retracting front outboard lap
1976
European division introduces Ford Fiesta
1981
Sales start for 5th generation Escort world car
1985
Launch of Taurus changes scenario for automotive design
1990
Launch of Explorer in the domestic SUV market
1993
Introduction of the sedan, Mondeo in European market
1996
Start of the production of Ford Ranger Electric Vehicle
1998
Introduction of Lincoln navigator in the luxury SUV segment
2003
Celebration of 100th anniversary
2004
Launch of GT as the premier sports car
2007
Partnership with Microsoft to offer SYNC in vehicles
2009
Offers turbocharged Ecoboost engines
2014
Launch of the 13th generation,2015 F-150
2014
Celebration of 50th anniversary of Ford Mustang
2016
Setup of Ford Smart Mobility, LLC to provide better and smarter connectivity solutions
2016
Celebration of 50th anniversary of victory at Le Mans
2018
Acquisition of corktown campus for redeveloping it into a high-tech talent destination
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✍ Ford Objective
The academic service provider at onlineassignmentwriters.com has accurately pinpointed to the fact that Ford, since its inception, always had the ambition of becoming a global leader in the automobile sector. The automobile giant has announced its purpose officially, of becoming the World’s most trusted company.
The Sole purpose is ‘to drive human progress through freedom of movement’; to provide better and smarter mobility solutions which can enhance the living standards of people across the world.
The Ford President and CEO Jim Hackett believes that we need to rethink our design strategies for transportation systems since new technologies are revolutionizing vehicle features that are constantly changing people’s way of using these vehicles.
As per William Clay Ford Jr, Executive Chairman, the only objective for the company should be to make others life better. He believes this one single mantra took the company to great heights in the past and that’s the only way to scale even greater heights in the future.
✍ Ford Operations
Our online assignment expert observes that Ford reports its business in three operating segments – Automotive, Mobility and Ford Credit. These are the primary businesses that are shown in consolidated financial statements.
The automotive segment deals in sales and distribution of Ford and Lincoln vehicles, service parts and accessories across the world. This is the core segment of Ford, which other than Sales also includes cost of manufacturing, design and development, servicing of vehicle parts and accessories. Electrification of vehicles is also included in this segment. This segment operates in the following business regions: North America, South America, Asia-Pacific (incl. China), Europe, Middle-East & Africa.
The mobility division deals with smart mobility solutions and autonomous vehicles. Ford credit division includes the vehicle–related financing business and other leasing activities.
✍ Ford Recent Acquisitions
Our case study help service writersis mentioning some of the recent acquisitions done by Ford which can give you some insights about the current operational capabilities of the automotive giant.
Date of acquisition
Company
Description
Aug, 2016
SAIPS
Deals with algorithmic solutions in Machine Learning
Sep, 2016
Chariot
Ride sharing application for booking commuter shuttle
Feb, 2017
Argo AI,LLC
Design and develop virtual driver systems
Jan, 2018
TransLoc, Inc.
A web based platform to provide real time solutions to riders
Jul, 2019
Journey Holding Corporation
Development of Intelligent transportation system for commercial sectors
Jul, 2019
Quantum Signal, LLC
Development of mobile robotic vehicle simulation software
✍ Ford Recent Investments
Our Ford case study writer brings to you information on some recent investments of Ford in tech companies that can help the company enhance its future model capabilities. The list is provided below:
Date of Acquisition
Company
Description
Invested Amount
Mar 18, 2018
Desktop Metal
Developer of three dimensional printers for automotive sectors
65M$
Apr 10, 2019
Solid Power
Designer of solid state rechargeable batteries for EVs
-
Apr 24, 2019
RIVIAN
Manufacturer of electric trucks and SUVs
500M$
Oct 28, 2019
CelLink
Manufacturer of flexible circuits, battery pack interconnects
22.5M$
Apr 01, 2020
PhantomAI
Designer of advanced driving systems
22M$
✍ Ford Financials
For your
online assignment help
on the Ford Case study, the academic writer has prepared a summarized financial report. This report includes key financial information for the year ended (2018) or at December 31, which is provided below:
✍ Ford Product Overview
We, onlineassignmentwriter.com Ford Case study help expert has targeted three important markets of USA, UK and Australia to inform you about some of the products that are functional in these important markets. Starting price is tagged with each model on the basis of their sales value at the target destination.
✍ Ford Products (US Market)
Assignment expert from US is giving you information about the models available in the US market. Models in each segment with its price rate are provided below:
✍ Ford Products (UK Market)
An account of the Models of Ford in each segment from our UK assignment writers will help you in doing accurate product assessment of the UK market. The table for products is given below:
✍ Ford Products (Australia)
Information on various models of Ford from our Australian Assignment writer for the Australian market is provided below. For Australian markets, we have used Fuel economy as a parameter instead of price rate.
Ford Market Analysis
Our
online assignment help
expert has observed that Ford’s profitability depends on factors which include:
• Volume of Wholesale unit
• Profit margin, which includes other factors like cost of components and raw materials, cost of customer warranty claims, cost for safety, emissions and fuel technology
Our Ford Case study help expert also observed that the automotive companies to maintain the market share focus on giving various discounts and price incentives. Manufacturers like Ford have focussed on other marketing aspects also, to maintain their market share and production levels. Some of the aspects on which Ford focuses are as follows:
• Competitive position
• Seasonality
• Backlog orders
• Raw Material
• Intellectual Property
• Warranty Coverage
Below our academic writer has provided you with the data on Retail sales, Industry volume and market share of Ford for the last two years. This data is for key markets within each region.
• EU21 includes UK, Germany, France, Italy, Spain, Austria, Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Netherlands, Norway, Portugal, Romania, Russia and Switzerland
• China and Asia Pacific market share includes Ford brand and JMC brand Vehicles
• Retail sales and industrial volume, both are in terms of million units
Ford Global Competitors
As we all know that Ford motor is an automotive giant that manufacture and distributes vehicles, parts and accessories, but it is not without a rival. Actually, automobile industry is one such sector where no single organisation is dominant. Our
case study writing service
provider at onlineassignmentwriter.com has listed some of the major competitors of Ford for your online ford case study help, which are mentioned below:
Suzuki
Chevrolet
American Axle and Manufacturing
Hyundai Motor
Volkswagen
Ferrari
Fiat Chrysler Automobiles
Toyota
Tesla
General Motors
Honda
Our Ford case study writing maker has compiled data from authentic reports and tabulated it to help you analyse, understand the current status of Ford in global market with respect to its competitors. The table for your Ford case study assignment is provided below:
Company
Leader
Revenue(FY 2019)
Employees
Market cap
Ford
Jim Hackett
155.9bn$
199,000
28.80bn$
General Motors
Mary T. Barra
137.2bn$
173,000
42.73bn$
Honda
Takahiro Hachigo
138.5bn$
219,722
5.50T
Tesla
Elon R. Musk
24.6bn$
12,300
7,094JPY
Toyota
Akio Toyoda
277.6bn$
12,300
7,094JPY
Fiat Chrysler(FCA)
Michael Manley
121.169bn$
198,545
13.91bn$
Ferrari
Louis C. Camilleri
4.32bn$
4,285
29.86bn$
Volkswagen
Herbert Diess
282.9bn$
670,011
74.68bn$
Hyundai
Won Hee Lee
88.9bn$
280,828
28.06T
Daimler
Ola Kallenius
193.4bn$
298,655
41.51bn$
Ford Global Sales
Ford assignment expert at onlineassignmentwriter.com prepared a table on several vehicles sold in major markets after studying authentic market-related reports. Based on this table you can understand the market trends for Ford, its performance, and demand in a particular region. In this table we will deal with wholesale units in a key market within a specific region. Here the wholesale unit volume includes sales of medium and heavy trucks.
Key market
Wholesale Unit(in thousands)
2018
2019
North America
2,967
2,920
United States
2,566
2,540
Canada
308
295
Mexico
82
69
South America
373
365
Brazil
215
235
Argentina
115
86
EU
1,429
1,439
United Kingdom
418
387
Germany
277
313
Russia
54
51
Turkey
116
65
Europe
1,582
1,533
Middle East & Africa
119
109
China
1,215
731
Australia
78
65
India
88
98
ASEAN
122
117
Asia Pacific
1,566
1,055
Total Company
6,607
5,982
Ford SWOT Analysis
You can consider FordSWOT Analysis as an internal assessment of an organization which can help to strategise for future challenges. SWOT studies four aspects –Strengths, weaknesses, Opportunities, Threats. Before strategising one should properly assess the strengths and weaknesses that can affect the prospects of growth. While doing this analysis, you should ask question to yourself on each of these factors specifically from every possible angle that can help you in developing a market perspective. Our Ford case study help service provider expert has assessed all these 4 factors for three different markets after comprehensive studies from authentic sources. This analysis will focus on those areas that can hamper growth prospects of Fordand give edge to its rivals in the US and UK market.
Ford US SWOT Analysis
The US
case study help
service provider has prepared swot analysis for your online ford case study help to give you a perspective on how to think on theseinternal factors that may or may not be advantageous to Ford over its rivals.
Integrated supply chain for sourcing of raw materials
Governance structure
Highly skilled trained workers
Misappropriate handling of customer complaints
Consumer grievances due to technical glitches
Better price incentives from rivals
Conflict with Government agencies over regulatory issues
Penetrating markets with high growth potential
Rise of income in emerging markets
Massive potential in the plug-in hybrid segment
Impact of Artificial Intelligence and Machine learning
Entry of high-tech players into the automotive segment
Tussle with regulatory agencies
Severe technical glitches tarnishing brand image
Safety related defects
Mass consumer protection action
Ford UK SWOT Analysis
A brief analysis on four factors done by our
UK Assignment Writer
for Ford Case Study Help is mentioned below. This will help you in assessing the overall situation of the Ford in UK market.
Lack of confidence in the higher echelons of the group over Brexit
Growth potential in the renewable segment
Demand for driver assisted technologies
Initiatives from Government to create infrastructure for electric vehicles
High end customers seeking newer technological features
Transmission related issue
Conflict with workers union due to closure of factory
Brexit’s effect on profitability
Catastrophic impact of No-deal Brexit
Lowering of brand value due to allegations of faulty cars
Ford Australia SWOT Analysis
Ford SWOT analysis helps one understand a company’s preparedness of an upcoming challenge in a particular market. In this case our
Australia assignment expert
tries to objectively assess the issues Ford faces that can ultimately hamper its overall growth in the Australian market. The study for Ford Case Study Help is provided below:
Prompt action in line with the Paris Climate Accord
Strong R&D network
Acquisitions according to future requirements
Shifting of priorities to meet the SDG’s
Hi tech innovation with superior quality
Complaints from consumers
Tussle with ACCC for consumer redress scheme
Selling of faulty products
Major technical faults
Unresponsive to grievances
Demand for hybrid cars
Push for electrification
Greater focus on renewable
New innovation for lowering carbon levels
Excitement among consumers
Launch of hi- tech products from competitors in segments with high potential
Cost effective Hi- tech innovation by rivals
Legal conflict with regulatory entities
Increasing public grievance due to faulty products
Ford PESTLE Analysis
We are having a dedicated and focused team of ford PESTLE analysis from
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at onlineassignmentwriter.com available to you 24*7 to help you out in your assignment and case study. Our qualified team of expert academic writers on the Ford case study is providing you with PESTLE Analysis on Ford that will give you insights into the macroeconomic market factors affecting the company’s growth in revenue and sales. These external factors have a direct impact on the sustainability of the products and services offered by Ford.
Ford PESTLE Analysis UK
Our Ford Case study writer at onlineassignmentwriter.com is providing you with PESTLE Analysis of Ford in the UK market by using 6 main factors to explain the macroeconomic environment. These factors usually impact the sales and revenue of a product or service.
Unions considering Bridgend closure, ’an act of betrayal’
Controversial closure of the Bridgend factory
Running down of operations in Car manufacturing factory
Co-ordination between Workers’ union and the Welsh Government
Reconsidering presence in UK in case of a no-deal Brexit
Catastrophic effect of No-deal Brexit
Thousands of Job cut in Europe and across UK
Estimated Cost of 800mn$ for no-deal Brexit
Closure of Bridgend plant resulting in loss of 1,700 jobs
Steep fall in value of pound leading to decrease in profits
Falling demand of manufactured engines
Falling demand of manufactured engines
‘Hammer Blow’ for community in Bridgend
Worker’s financial woes
Effected livelihoods in the supply chain
Changing customer demand
Responsible sourcing of raw materials
Facilitate freedom of movement
Absence of additional engine models
Issues with bad-dual clutch transmission known as DPS6
Technical Regulation for Passenger CO2 emissions from UN
Adoption of stringent requirements for vehicle safety standards
Stellar and nimble infotainment system
Standard Wi-Fi hot spot
Quality manoeuvrability in close quarters
Standard Driver assistance features
Settlement of class action law suit
Millions of dollars in payment to Focus, Fiesta owners
Buyback programs for defective vehicle
Simplifying process for owners to avail compensation of car leasing
Guaranteed commitment for cash reimbursement of 30 million dollars
Allegations of selling faulty cars to unsuspicious buyers
Voluntary arbitration programme
Blaming of drivers for problems experienced in their own car
Refund to ‘Engine fail Eco boost customers
Commitment to address climate change by delivering on CO2 reduction
Achievement in reduction of CO2 manufacturing goals
Completion of first formal human rights assessment
Working in line with Paris Climate Accord
Investment of 11 billion dollars to put hybrid and fully electric vehicle
Completion of first formal human rights assessment
UN guiding principles reporting framework
Ford PESTLE Analysis USA
The Ford case study expert studied the macroeconomic external market factors in the US which can impact the growth of the company in that particular market. A detailed analysis with a brief explanation of all the factors is mentioned below:
Pressure from environmental groups on the issue of emission
Numerous job cuts in the auto sector
Conflict unions over wages issue
Relationship between management and labour
Address of Gender pay gap
Gender diversity initiatives
Bilateral relations and trade agreements
Unstable geopolitical environment
The unethical conducts
Heavy reliance on Sales of trucks
The inherently cyclical auto industry
Increase in revenue but an overall decline in market share
Shifting of priorities from sedan to trucks and SUVs
Implementation of a massive restructuring initiative
Battle with trade unions over wager
Domestic sourcing of vehicle parts
Contribution of the Michigan Assembly Plant
A donation of more than 2 billion dollars to civic organisations
67.7 million dollars Ford Fund for charitable work
Encouraging safer mobility options
Supporting legal communities in the aftermath of natural disasters
Initiatives to empower youth through education
Leadership development program to meet the needs of workplace
Training of manufacturing technicians in electrified vehicle diagnostics
Introducing vehicles that use lower carbon fuels
Integrated Hydrogen fuel cell Technology
Availability of electric power steering
Development of technologies for smart mobility options
Advancement in vehicle technologies to improve fuel economy
Vibration in Steering column
Issues related to suspension
Power Loss resulting in starting issues
Individual State ‘Lemon Laws’
National Magnusson-Moss Warranty Act
Ford Transmission Claim
Mass consumer protection action against Ford
Electronic throttle body recall
Safety related defects of Firestone/Bridgestone Tires
Issue with the Ford Pinto
Reprocessing of parts at the dealership level
Recycle and reuse of tyres
Reduction in energy use across all its operations
Reduction in Water consumption
Stabilizing atmospheric CO2 levels
Achievement of Zero air emissions from manufacturing facilities
Use of 100 percent renewable energy for all manufacturing plants
Keep check in the rise in global temperatures
Ford PESTLE Analysis Australia
Our assignment writer is providing you with PESTLE Analysis help for Ford in the Australian market that will give you a broader understanding of Audi’s performance and sustainability.
Accusations from various corporations and trade unions
The crisis among working-class due to shutdown
Crisis in the Australian car industry due to existing Political scenario
Govt’s refusal to provide stimulus to the country’s automakers
Global political scenario
Trade disputes between countries affecting supply chain
Domestic politics impacting the performance of the car industry
The strategic role of the automotive industry in the Australian economy
Automobile Industry’s role in the National System of Innovation
Appreciation of Australian Dollar against key currencies
Deterioration in the competitiveness of local vehicle manufacturers
Productivity as an area of concern for the automotive industry
Impact of fuel prices in the profitability of manufacturing operators
Continuous change in approaches to supply chain management globally
Impact of restructuring and commercial requirements
The entry of new brands across the range of market segments
Creating a need-based human resource structure
Attractive social and working environment
Fundamental agreement on employment guarantee
Encourage employee volunteering
Programs that promote safe driving
Enrichment and strengthening of communities
Leadership programme to provide skill building opportunities
Creating possibilities for knowledge transfer
Empowerment of students through Ford Driving Dreams
Technical advancement to reduce carbon foot print
Development and introduction of low carbon fuels for lesser emission
Introduction of plug-in hybrid electric vehicles
Expansion of charging infrastructure
Intelligent energy management technologies
Additional improvement in aerodynamics
Improvements in diesel fuel properties
Creation of grid infrastructure for low CO2 future
Lawsuit for selling Focus and Fiesta models for transmission problem
Complaints related to gearbox issue
10 million$ fine for mishandling faulty gearbox complaints
Penalty under Australian consumer Law for unconscionable conduct
Agreement with ACCC to implement consumer redress scheme
Lack of appropriate process for effective handling of complaints
Reduction in use of metals and plastics
Use of renewable and recycled materials
Replacement of petroleum based plastics with bio based materials
Partnering with corporate to find applications for captured CO2
Cellulose based hybrid material
Foams, plastics and composites from agricultural-by-products
Follow up on the Paris Climate Accord
Impetus on Sustainable Developmental Goals
Nurturing local community
Conclusion
The Ford
case study helper
is able to cover the important aspects on the basis of which you can have a better understanding and clarity on the overall performance of Ford. According to our
online assignment expert
there are some areas of concern that need immediate rectification. But, apart from that the innovations in the technological front and some important initiatives keeping in mind the sustainable development goals can do wonders for the automotive giant. In the highly competitive automotive sector continuous innovation is extremely important and so, the R&D infrastructure will act as a booster for restructuring Company objectives. The academic service provider is suggestive of the fact that if, Ford can resist the current global market volatility and at the same time work progressively for a sustainable future, it is inevitable that Ford will become a much bigger player in the global auto market.
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