Superb Gillette Case Study Help Solutions

✍ Fusion 5 Proshield:

• State of the art technology; Available with 5 antifriction blades
• Lubrication is provided on both sides of the blade
• Because of lubrication when you shave, the skin remains shielded from irritation
• Flexiball technology that enhances the razor handle
• Flexiball technology makes the razor responsive to the contours of face
• All fusion 5 series blade refills can be used with Proshield Razors

✍ Fusion 5 Proglide:

• This model of Fusion 5 comes with a precision trimmer on its back
• Precision trimmer allows reaching tough areas such as under the nose, side burns
• Other features of Proglide are similar to the Proshield; Flexiball Technology is also available in this version.
• Any Fusion 5 series blade refills can be used

✍ Mach 3 Turbo:

• Microfin Skin Guard to stretch the skin and prepare the hair to cut
• Long lasting Lubrication strips are provided for an incredible glide
• The turbo blade refill with sharper and Turbo cutting blades is engineered to last 15 comfortable shaves

✍ Mach 3 Sensitive:

• Most of the features are same as Turbo. Sharper Blades are provided to last 15 shaves
• First 2 blades out of 3 are sharper than the blades of Sensor 3 razors.

✍ Skinguard

• Mainly designed for men with shaving related issues like skin irritation, razor burn, stinging, redness
• Design is such that contact of the blade is minimised with sensitive skin; blade remains slightly raised
• Handle design allows pressure to absorb from the hand that minimizes pressure on each blade

✍ Gillette:

• 3 basic models- Mach 3 Turbo, Fusion Proglide and Fusion Proshield
• Features of Mach 3 – 3 blades, lubricating strip and 10 microfins; Subscription includes 5 cartridges, costing around 17.50$ for 4 months.
• Features of Fusion Proglide – 5 blades, better lubrication, Centre-blade stabilizer, Trimmer edge; Subscription Charges include 4 cartridges costing 18$ for 4 months
• Features of Fusion Proshield – 5 blades, Lubrication frame; Subscription charges include 4 cartridges costing 22.49$ for 4 months
• Patented Flexiball technology used in handles of Proglide and Proshield
• Cancellation of subscription is possible at any time
• Money back guarantee for unsatisfied customers
• Chances to win tickets for events for new subscriber in Gillette Shave Club
• Manufactures personal care product for men; specializes in shaving products

✍ Dollar Shave Club:

• 3 basic subscriptions- The Humble Twin, The 4X and the executive
• Basic double blade razor, Lubricating strip
• Subscription includes 5 cartridges, costing 1$ with additional charges of shipping
• 4X is a 90 degree pivot head blade razor to cover every portion of the face; subscription includes 4 cartridges per month, costing around 6$ with no additional charges
• Executive includes top of the line razor having 6 blades; features like Special trimmer edge, sturdy handle. Costing 9$ per month (4 cartridge pack), free shipping charges.
• Personal care product line includes shaving cream, shaving lather, post shaving cream and repair serum

✍ HARRY’s:

• Available in two styles- Truman and Winston
• Basic handle, Truman is offered free to new subscribers; normal price is 15$
• Subscription charges for the premium option, Winston depends on the shaving frequency; normal price is 25$
• Pricing depends on shaving frequency, for e.g. customer shaving 2-4 times a week get eight cartridges every three months, costing around 7.50$ a month
• Personal care product line narrower than Dollar Shave club; includes shaving cream, gel, post shaving and face wash
• J.crew, Barney’s, Nordstrom & the company are some of the places where products are sold.

Product :

Product is the core portion of the Gillette’s services. When writing your Gillette Case Study Solution, discussion on Product of Gillette for the purposeof its market analysis is very crucial. So, our academic service provider has put all effort to provide you a brief discussion on this factor below:

• Gillette designs, manufactures products to meet the current demands of the market and provide full satisfaction to consumers. The product line of Gillette includes products for every category of customers that include different range of Fusion 5 razors, Mach 3 Razors or even, range of shaving creams to create a smooth shaving experience.
• Product life cycle is an important factor in markets, where affordability as well as quality is a customer’s prime preference. And the range Gillette offers from disposables to refillables, duly addresses this issue. Whether its Mach 3 sensitive or Mach Turbo, there is an assurance from Gillette that the blades of these razors are engineered in such a way that it can last up to 15 shaves.
• Market assessment must be the primary objective of companies like Gillette before launching any product. Without understanding the local scenario, any misstep can have monetary consequences. And Gillette leads the pack in the shaving products business globally, which can only happen if an organisation makes substantial effort and investments for market research.
• A product’s preference depends on whether that very product is able to solve the problem of the buyer. Suppose, the buyer have skin irritation problems and the product is not able to address that issue, then consumer loses interest. To keep a consumers interest intact towards a brand, an organisation needs to understand the problems and accordingly come out with new designs.
• Gillette offers products like Proglide, proshield, Sensitive series to cater to range of issues that consumer can face during shaving. Different products have different designs, lubrication, different blade length, different thickness.
• A product can be successful if a proper targeting of the market is done. Again the role of market research becomes important, where you need to have the knowledge about client’s preferences, their likes and dislikes. For example, Americans consider personal grooming as an important aspect of their daily life. Such kind of practice makesthe United States, a high potential market for a personal grooming giant like Gillette.

Price

Before knowing about the pricing strategy, the academic service provider for Gillette case study is informing you about the initial years of Gillette. In between the year 1904-1921, when Gillette was selling its razors at 5$, it was the only premium selling razor in the segmented market. In the year 1921 when the product expired, Gillette immediately reduced the price of the original product to 1$. Later on, the company diversified its product at various price ranges.

• The strategy is to focus on the base product, sell that product at a cheap price or give away for free but sell the related product at a much higher pricewhich can cover up the investments.
• The pricing of a product is done according to its value and it creates a sense of perception among consumers. According to the effectiveness of the product, different price range is set for all its products. Mach 3 products are an example, where prices are set for premium segment due to its features.
• To attract or even to lure away customers from the competitors, penetrative pricing is a smart policy. Products like Vector Plus, Blue II plus, Fusion 5 Manual razors can make the customer more aware and willing to buy the product because of its low price.
• Selling shaving creams in bundle or selling a shaving kit at lower prices have actually increased sales for Gillette. There is a rise in profit margin and, reduction in marketing costs because of marketing of different products in a single time.
• Offering discounts or extra amounts for E.g. 33% extra in shaving creams and gel, such marketing policies have drawn attention of consumers successfully.

Promotion of Gillette Superb Brads

The assignment maker at onlineassignmentwriter.com, wants you to know that promotion is nothing but the communication part of marketing; its strategies and techniques. It includes sales, advertising, Special Offers, and Public Relations.

• Gillette tries to tap the emotions of consumer by reaching out to them in important occasion. For father’s day, Gillette’s slogan was ’The best gift a man can get’. Products from Gillette Labs Heated razor to limited edition razor maker collection, shaving for all skin types and personalities were offered at attractive price.
• Engaging with communities in need, helping out those who are already serving the community to recognising the life-changing works of many, through all these measures Gillette improves its public relations. Continuous engagement with consumers in social media platforms, company site,answering to their queries and listening to all the grievances make the brand image very proactive and sensitive towards consumer interest.
• The personal grooming giant is known for high value branding of its products. The company is willing to loosen its wallet and sign big pay checks to celebrities for their products endorsement. From Tiger Woods to Roger Federer, such high value celebrities were hired for endorsement purposes.
• The pattern of advertisement, the style of branding generates some sort of curiosity among consumers. Strategic promotion, for e.g. How to shave using the Gillette product: Shaving tips, available in company website is able to create perceptions regarding the product and its performance, which at the end of the day allows Gillette to increase its sales and revenue.

Place

Your online Gillette case study solution is not complete without knowing about the placement strategy of Gillette. Our online assignment expert studied all the strategic factors and the brief for this is provided below:

• Placement of product plays a key role in connecting with the end users. Basically, a company needs to devise proper ways to take the product to the doorsteps of consumers.
• Gillette gives multiple options to its user, the user of the product can buy from online portal, retail stores or go for a subscription in Gillette’s official website.
• While subscribing you need to answer few questions, and according to that Gillette will continue to send its products. Whether it’s monthly or yearly service that will depend on your subscription.
• Advantage of subscription is that you don’t need to go to a retail store every time your refill pack is empty. Adequate supplies for a month according to your use are provided from Gillette. The Subscription offers are quite attractive, almost offering discounts for every product compared to the retail price in that particular market.