Case Study
Assignment Task
Portfolio of Tasks – 3000 words – LO 2,3,4 (70% of total marks for the module)
Background
Your firm has been engaged by a foreign consortium based in the Middle East which is interested in establishing a luxury care home in the United Kingdom, preferably in the London area, for high worth individuals requiring residential care.
The consortium was impressed by your plan and put it into effect. This has resulted in a proposal that they are considering acquiring a property that would be able to accommodate 30 people. The aim is to offer a ‘five star’ service with high staffing levels and hotel-style catering. Your research reveals that a net profit of between £500-£600 can be gained per resident per week. The lower figure would be available if more qualified and expensive staff were used. The research indicates that there is likely to be approximately 85% occupancy levels but with a 10% chance this could go as high as 95% and a similar chance that it could be as low as 70%.
The consortium has identified a property with a value of £20 million that it is prepared to invest in. This is a good quality property which is suitable for the purpose. They also believe that given increases in property value this represents a sound investment in its own right. They have been advised by builders that an additional £5 million would be needed to develop the property to make it fit for purpose
- Question 1. Based on scenario, please identify a data collection strategy using a range of primary and secondary sources.
- Question 2. Discuss what are the range of techniques to analyse data, which might help you to identify a risk factors of a business.
- Question 3. Health workers need to be able to use research and critically appraise the work of others, describe the research process in healthcare.
Solution
Introduction
The main aim of this report is to prepare a business analysis and planning report for a foreign consortium based in Middle East. The company proposes to establish a luxury care home in London which can offer five-star level services with an accommodation facility up to 30 people.
Business analysis and planning is process of conducting a research for the possibility of business, coming up with possible solutions and finally selecting the best one that will help achieves organizational objectives. The Ageing index is expected to become 101 per 1000 children by 2050 and countries like Japan, USA and Scandinavian countries will have maximum percentage of old population, this further increases the need for geriatric care. In addition to this, increased income level increases the demand for five star or care homes with premium services (Boella, 2017).
The aim of this research is to analyze the demand, feasibility and ROI (return on investment) from the business-like luxury care homes in London which will have a capacity to accommodate 30 residents. Analysis will be done considering various primary and secondary sources and techniques used for analysis.
Consortium has approved to invest in the business in an area in Royal Borough of Kensington and Chelsea costing £20 million and additional charges of £5 million to make that place fit for the purpose.
Research Methodology
Research methodology is the branch of science which deals with research through various methods in order to obtain knowledge and results. It can be explained as phenomenon of describing works of researchers through systematic manner of data collection and analysis by observing the information and processing information to justify meaningful results. Research is a voyage discovery because we are unaware of the hidden facts and figures which can be encountered while searching for knowledge on a particular topic. The main aim of research is to find out answers to certain unanswered questions. It is a scientific approach to gather maximum knowledge on the specific topic. All the research activities have their own specific purpose to meet. Everything requires inquiry without it one cannot implement and execute one’s plans. Thus, research is very important part for almost all the solutions.
Research methodology suggests several research methods which are needed for the systematically solving and logically cleaning the problems. Research methodology does not emphasize on the result but it gives clear understanding of the procedure which is liberated from obtaining a successful outcome. Assignment always needs the research and research methodology for giving a successful outcome. Research methodology are of two types and these two types are categorized is quantitative and qualitative research method.
Research methodologies are the strategies, inventions and planning which are needed for properly investigating the plans and researches which had to be done in the job. It is an action plan that contains all types of long-term and short-term goals of a company; these are the desired set of actions which are done to perform researchers on the topic which are the composition of philosophies, Ideologies and foundations. Research can be done in two ways, primary and secondary. Primary research is the way of gathering data through field work which is not available anywhere which can be done either with the help of surveys, observation, interviews and other scientific and mechanized tools like galvanization techniques while secondary research is the way of collecting data from existing sources i.e. through government reports, newspapers, company annual or other published documents and internet (Taylor, Bogdan &DeVault, 2015).
Primary research includes research about the staff by interviewing them, then shortlisting the deserving ones, property in London especially in Royal Borough of Kensington and Chelsea through the property brokers operating in that area and also about suppliers required for food requirements, medicines and furniture and other luxury items.
