Data Wrangling

Technical Report

Questions

Below Zero - ice cream store The local ice-cream store needs a new ordering system to improve customer service by streamlining the ordering process. The manager of the store has found that many orders are incorrect and staff at times enter incorrect prices. The manager wants a new ordering system to avoid these errors and to ensure correct prices are charged. At present, the customer selects what to put the ice-cream in: plain cone, waffle, cone or a cup. The customer also chooses how many scoops and the flavours of each scoop. There are currently eight flavours to choose from. The management are hoping to have a system developed where staff enter the order at stations where the price is calculated, and the customer pays. The order is then sent to staff at the counters who complete the order and give it to the customer. In addition to the ordering system, Below Zero have asked for some analysis on the current trends in ice cream sales in the five neighbouring regions. As a result, you were able to source weekly sales data for 45 stores over 3 years (2010 – 2012). Learning Objectives In this task you will learn how to:

  • πŸ‘‰ Write programs that produce correct and useful output
  • πŸ‘‰ Apply relevant Python programming concepts to a data analysis challenge
  • πŸ‘‰ Read data from real sources and wrangle it into the form you need
  • πŸ‘‰ Develop creative approaches to solving the wrangling/analysis problems
  • πŸ‘‰ Adhere to the recommended Python programming styles
  • πŸ‘‰ Organise and present a data analysis report
  • πŸ‘‰ For each ice cream, the cone type, scoop amount, scoop flavour, number and type of toppings should be taken from the customer
  • πŸ‘‰ At the end the program should display the itemised order with the total price
  • πŸ‘‰ At the end the program should display the itemised order with the total price.

Solution

1. Introduction

The time series sales data is an important asset for any organization. For Below Zero company also the sales data can provide a lot of information about the trends of company profit. A sales analysis will provide the company a complete view of the business revenue trends. This report the various analyses through visualisation tools. In the upcoming parts some insights from the sales data is given.

2. Store Wise Weekly Sales

The store wise weekly sales of the data over the given time series is shown in fig. 1.It can be seen the cumulative sales of store number 13 are the highest. The mean of the weekly sales data shows that Store number 13 has the highest sales as compared to the other regions. The store wise plot shows the stores with poor sales are 3, 36,38, 43 and some stores show excellent sales records like store number 13,10, 4 etc. The company can decide on which stores can be shut down due to their poor sales records. Also, the factors that can improve the sales can be analysed.

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3. Region wise Mean Weekly sales

The stores are divided in Five regions A,B,C,D and E. Each region has nine stores. The mean weekly sales of each region is also analysed by combining the sales of stores of each region. The plot is shown in figure 2. It is seen that Region B and C have comparable sales. However region B has slightly higher sales than region C. Region D and E have similar weekly sales records. The\is data shows that the regions with high sales consist of stores that have significantly higher sales records. However one or two stores with poor bring down the sales records of the entire region as mean values are considered while plotting the sales data.

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4. Sales with Increasing Temperature

The ice cream sales can be highly affected by the mean temperature of the region. Thus the analysis of the sales with respect to the temperature is also done. The sales data was analysed region wise based on the mean temperature values. It is analysed that as the temperature value increase the sales does not hold a direct relation with it. The behaviour of sales is unexpected with respect to temperature values.

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The sales data is not affected by the temperature values. Region D has the highest temperature but the sales are low. Therefore, temperature is not a deciding factor for ice cream sales.

5. Sales and Unemployment

One more factor that is available is the unemployment in the region where the ice cream store is situated. Normally, it is expected that if unemployment is high the sales will be more. However, this not true in this case, the ice-cream sales is also independent of the unemployment. The sales are not affected by this factor. As it is seen in the plot below a lower unemployment region has higher sales for eg. region C and E. Thus, weekly sales and temperature do not hold any relationship.

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6. Yearly Sales Trends

The yearly sales show the business revenue in the three consecutive years. The annual ice cream sales trends for the three years show that some serious work in the direction of improving the sales is required. The sales data that was available weekly was converted to annual data. The three years data was plotted to show the annual sales data. The sales are similar during these three years with only a slight dip in the year 2012.

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7. Conclusion

The sales analysis shows that the company needs to work in the area of marketing as the sales are going down. Some additional factors which can correctly model the sales trends need to be identified. Decision for poor sales stores should be taken to avoid overall losses.

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