Design Thinking

Report

Question Description

You are required to research literature about the challenges that organizations face when trying to implement Design Thinking. You are required to compare your group's experience of Design thinking with the realities of implementing Design Thinking in an established organization, based on your literature research.

This is a assessment that consists of two components:

  • Oral presentation of Design Thinking process
  • Written report, critically discussing the challenges of implementing the Design Thinking process in established organisations

Throughout the term, students will undertake the following activities:

  • Identify a problem that could be addressed/improved through Design Thinking (the problem may be of a social, service, commercial or digital nature)
  • Use Design Thinking tools, techniques and mind-set to develop ideas for innovations that address/improve the problem you have identified
  • Consider future steps to launch the innovative solution
  • Present the Design Thinking process that you have applied to identify the problem and achieve the innovative solution; and
  • Develop a written report critically discussing the challenges of implementing Design Thinking in established organisations.

You will have the opportunity to experience and apply relevant tools and techniques throughout the term and you are STRONGLY encouraged to actively and creatively make use of opportunities provided in-class (on-campus students) and online (distance students) to practice and refine your Design Thinking skills and solutions.

Presentation:

The presentation looks to the past in that it should report on the Design Thinking activities your students has carried out to get to the innovative solution(s) you have incubated - there is no maximum of activities you should carry out as this depends upon how you progress your innovation and whether you have repeated some activities multiple times. However, as an absolute minimum, you are expected to report on 10 activities as per the prescribed textbook. Your presentation must cover the following:

  1. What you have done (activities);
  2. What the outcomes of these activities were;
  3. What outcome(s) you chose and why;
  4. Where - within the Design Thinking process - you are at the point of presenting.

You should ensure that you go beyond purely describing the activities and instead include some critical evaluation of the tools' merit to your particular Design Thinking process. The description of activities, tools and techniques requires references to relevant literature and evidence of your involvement with these activities. You can evidence this, for instance, by including photographs of your activities that you should be compiling for your blog in assessment 3 anyway, but please remember that this group report deals with your ACTIVITIES and their OUTCOMES, not with the REFLECTIONS on your personal learning - the latter is the content of assessment 3. An absolute minimum of 8 academic references is required. Further supporting material is available in Moodle.

Presentations should be between 13 and 15 minutes in duration - presenters will be stopped if they go over the 15 minute mark. Presentations should make use of PowerPoint slides, which have to be submitted via Moodle. Prezi or other approaches are only permitted with PRIOR approval from the unit co-ordinator. You are encouraged to utilise other visual aids (printed diagrams, prototypes, etc.) to support your presentation.

On-campus students: You will present live in class during the workshop in week 10 or 11.

Distance students: You have two options:

  • You can choose to deliver your presentation live to the unit co-coordinator via video conference in week 10 or 11; or
  • You can choose to record your presentation and submit the video file via Moodle or YouTube. If you select this option, you should record each team member presenting their part of the presentation and then combine the recordings into one single video file. Please note that it is important that you are visible in the presentation video - hence, submitting slides with voice-over is not sufficient for this assessment. It is recommended you use software such as Camtasia or zoom, which allows you to be in the video, while also giving you the opportunity to share your PowerPoint slides with the audience. It is your responsibility to ensure appropriate video and audio quality.
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