Idea Generation and Business Model Development

Question Description

There are four [4] tasks in this Portfolio. The tasks require students to choose an organisation from the provided list and complete tasks related to each section. Each task focuses on crucial elements of the business including management succeeds and sustain its success in a competitive business environment.

Assessment 2

Idea Generation and Business Model Development
30% of unit assessment
Individual submission
Due Sunday 5 May 2019 at 5:00PM AEST

Task Description:

The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by research and observational insights that detail why the need is compelling. Please submit a 1500-word business report of your idea, a detailed business model (BM) canvas, discussion of the interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility. The business model canvas must be discussed in the report and included as an appendix. The assessment criteria are detailed below.

Length: 1500-words
Format: Business Report
Business Model Canvas format: From Osterwalder and Pigneur (2010)

Referencing Style:

American Psychological Association (APA)
Minimum 6 pre review journal article.

Submission Instructions:

Please submit online via Moodle

Return Date to Students:

Week 10 Monday (20 May 2019)
Results and marker comments will be available in Moodle through Feedback Studio. Please click on the blue Pencil to access feedback.

Weighting:

Assessment Criteria:

Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required. (15%)
Persuasive argument of the customer/client benefits to be generated by the idea (10%)
Discussion of the proposed business model (15%)
Identification and discussion of the key interrelationships in the BM that will support success of the idea (10%)
Critical success factors to be managed during execution of the idea (15%)
Identification of critical risks and assumptions (10%)
Evaluation of the overall feasibility of the idea (15%)
Quality of written submission, minimum 6 peer-reviewed journals, and APA referencing format (10%).