Report
Question Description
Coursework 1 - Report (50%) 2000 words with respect to all the learning outcomes in proper referencing. This is based on the mentioned case study. Kindly go through all the details.
Coursework 2 - Report (50%) 750 wordswords with respect to all the learning outcomes in proper referencing.
Assignment Questions
Case
Travelodge became Britain’s first value hotel brand when it launched in the UK in 1985, opening its first hotel at Barton under Needwood in the heart of England. Since those early days, Travelodge has grown from strength to strength. It is one of the UK’s largest independent hotel brands. Travelodge Operates in the attractive midscale and economy sector of the hotel market and are positioned as a low-cost operator, offering standardised modern guest rooms at affordable prices to both business and leisure customers (The Guardian 2018; Travelodge 2018).
The group leased, franchised and managed 558 hotels and 42,110 rooms across the UK, Spain and Ireland as at December 2017 (Travelodge 2018). Travelodge hotels are usually located in the center of major cities, including London, Edinburgh, Cardiff, Manchester, Birmingham, Belfast, Dublin, Barcelona, and Madrid; in most of Britain’s larger towns, as well as in the classic seaside locations and vital roadside stops (The Independent 2018). Scenario Hired as a marketing assistant of Travelodge’s marketing team, you have been assigned the task of writing a report that addresses each the following areas:
Introduction
- Outline the purpose of the report (100 words)
- Provide an overview of Travelodge (200 words)
Task 1: Marketing Management Orientations/Concepts (L01)
- Describe the product and production orientations, highlighting the advantages and disadvantages of each (200 words)
- Identify and discuss the marketing management orientation adopted by Travelodge, providing one (1) example that demonstrate Travelodge’s use of the approach (200 words)
Task 2: Marketing Environment (L02, 3)
- Identify and discuss one legal factor and one technological factor that could impact Travelodge's business operations and consumer buyer behaviour (200 words)
- Identify and explain two (2) internal environmental factors that could be considered as strengths or weaknesses of Travelodge’s business operations (250 words)
Task 3: Marketing Strategies (LO3)
- Explain the concept of positioning and its importance in planning a marketing strategy for Travelodge (200 words)
- Discuss one (1) positioning strategy that Travelodge could adopt in positioning themselves (200 words)
Task 4: Marketing Mix (LO1)
- Identify and describe Travelodge’s product and service offerings, the processes they go through to deliver their products/services to the customers and the physical environment of Travelodge; providing detailed descriptions and examples for each (250 words)
Conclusion
Task 4: Marketing Mix (LO1)
Structure and Guidelines
You are expected to submit a professionally presented assignment in a business report format. The following structure could be used. You will need to create your own headings and sub headings for each task in the main body.
- A title page: ID number, module code and module title, and the assignment title
- Contents page
- Introduction
- Main body (create your own headings and sub headings for each task)
- Task 1 – 4
- Conclusion
- Reference page
- Appendix
